Supergoop!, the SPF-first skincare brand, announced that Lauren Weinberg has been appointed Chief Marketing Officer, effective February 2, 2026. 

Weinberg joins Supergoop!’s executive leadership team to oversee brand, social, and growth marketing, product innovation, creative, consumer insights, strategic partnerships, and communications.

Melis del Rey, Chief Executive Officer of Supergoop!, said,

“Lauren is a world-class marketing leader with a rare ability to balance creativity, performance, and operational rigor. As Supergoop! continues to grow and introduce millions of new consumers to SPF as a daily ritual, Lauren’s leadership will be instrumental in strengthening our brand, deepening consumer connection, and fueling long-term demand.”

Weinberg brings over two decades of experience leading transformation across some of the world’s most influential technology and consumer companies. 

Most recently, she served as Chief Marketing Officer at Peloton, where she led global brand and growth initiatives during a pivotal period of transition, sharpening strategy, improving efficiency, and driving meaningful business impact. 

Before that, Weinberg served as Chief Marketing and Communications Officer at Square, where she played a key role in scaling the business internationally, launching its first global brand campaign, and supporting major acquisitions, including Weebly and Afterpay. Earlier in her career, Weinberg held senior leadership roles at Yahoo, MTV, AOL, Nielsen, and comScore.